The purpose behind all of White Owl’s work is to embody the five key values that are the major driving force behind the organisation. 


Since 2016, the annual fundraising event has coincided with an AFL game and has fostered open conversations around the topic of men’s health. The events, have raised extraordinary amounts of money and support for our main partner, the Australian Prostate Centre (APC). Alongside fundraising efforts, the events have been substantial in building a strong community for everyday men to come together and share their own stories.


Over the years, our work wouldn’t be made possible without the amazing support from all of our supporters, corporate sponsors, attendees and volunteers.




The first White Owl fundraising event was hosted at Etihad Stadium on the 26th of May 2016.


Following the loss of two close mates in the second half of 2015 to prostate cancer and suicide, this event was aimed at raising awareness for both of those topics.


The event coincided with the round 9 AFL game between North Melbourne and Carlton, as both mates were passionate about the teams.


This event raised nearly $35,000 and all funds raised went to assisting APCR and Beyond Blue. 


The successful second event was hosted at Etihad Stadium on the 3rd of June 2017, coinciding with a North Melbourne and Richmond game. 


White Owl 2017 was an amazing success and raised $78,457.36 for our partner charities Australian Prostate Cancer Research and Black Dog Institute.

Thank you again to all our corporate sponsors and supporters 
Aurecon, Marsh & McLennan, Aon, Smartline Personal Mortgage Advisers and Chubb Insurance.


The sold out event was held on Saturday 23rd June 2018 at Etihad Stadium for a Kangaroos vs Bulldogs game. 


The amazing $85,000 was raised  for our partner charities Australian Prostate Cancer Research and Black Dog Institute.

Thank you again to all our corporate sponsors, supporters, attendees and volunteers.


Another successful sold out event raised over $70,000 for our amazing charity partner, APC to invest into their Head Coach program and revamp their patient clubhouse in North Melbourne.


This event was held at Marvel Stadium on the 2nd of August 2019 for a Kangaroos vs Hawthorn game. 


In the 3.5 years of operations, we’ve raised more than $260,000. This would not be possible without the support of our White Owl Community including Guests, Partners, Sponsors, Volunteers and Donators.


Due to COVID19, the annual event was postponed. But to celebrate APC’s 5th birthday, White Owl hosted a father's day online raffle with amazing prizes such as a Jetstar Domestic Holiday Package and Bunnings Gift Vouchers.


We raised an amazing $15,000 to upgrade and purchase additional gym equipment at APC, to assist men in their pre & post-treatment for prostate cancer.


A heartfelt thank you to all our sponsors for their amazing prizes & their ongoing support of White Owl, as well as everyone who purchased tickets.


Friday 19 November 2021 - International Men’s Day!